Social Circular

Our purpose is to help retailers increase sales by leveraging social network interactions. Through the precise analyzation of purchasing data and social behavior we are able to enhance traditional retail marketing.


Data Analysis

Using proprietary methods and flexible templates to determine trends and demographic-based interests, Social Circular analyzes retailer scan data, consumer data, loyalty program data, and social behavioral data — but that’s only the beginning. In the end, you'll receive truly actionable data analysis.


The analysis of purchasing data is old hat to the retail industry. Social Circular adds a new level of services, using this analysis to offer actionable vehicles that help retailers drive sales.

Our custom software applications for social networks provide solutions for brand and product advertisements. We use the most precise demographic targeting available to increase foot traffic, register "ring", speed to shelf, and numerous other retail marketing-based initiatives. Best of all — using Social Circular initiates an immediate profit center for the retailer.


With Social Circular software and services, you get access to large amounts of retailer and brand-specific data produced from social behavior. Social Circular wraps this data into detailed reports that illustrate how consumers are interacting with the retailer in the marketplace.


The principals who make up the Social Circular team were selected specifically for their unique skill sets. Each one of founders brings a distinct perspective to every interaction, and all four are actively involved in our daily operations. Our areas of expertise include C-Level Retail Operations, Major Retailer and Brand Category Analysis, Equity-Level National Brand Building, and National Brand Development on Social Networks.

Keith Essary

Keith represents a blend of retail and internet-related experience over a period of sixteen years. He has created and executed technology-based solutions for leading grocery marketing firms, retailers, and brands. Keith has designed Social Media advertising campaigns, applications, and strategies for organizations ranging from travel destinations to Fortune 1000 companies. Back-office software developed under his consult is relied on by a Fortune 50 company on a daily basis.

David Essary

David provides consulting and sales services for some of the nation's largest food processors, including Sanderson Farms and Riceland Rice. He spent more than twenty years at Jitney Jungle Stores of America (JJSA), most recently as the Executive Operating Officer. JJSA consists of 200 retail grocery stores with sales over 2 billion dollars. In addition to his twenty-year tenure with JJSA, David also has direct brand experience resulting from his principal status at Simply Simmered Foods.

Anthony Peppers

Anthony has held a variety of senior strategy and marketing roles over the course of his career. During his twenty-year career span, he has developed strategic sales and marketing solutions for CPG manufacturers and grocery retailers. As a technology solutions consultant, he has helped improve effectiveness of strategic, operational, and marketing initiatives at various multi-billion-dollar companies. Anthony has a Master of Business Administration from Jack C. Massey School of Business, Belmont University and a Baccalaureate from the University of Tennessee.

Mark Greenburg

Mark founded DE and Associates, a boutique category management and marketing company serving the interests of Sanderson Farms, Inc. He is also President of the Tresóna family of companies, specializing in the management and monetization of the musical assets. In addition to these active roles, Mark possesses years of experience in turnkey food service solutions for the retail and wholesale trade, including the Philipe's Pizza Company, a national brand with products available at retail grocers and c-stores.


Contact Us

5100 Poplar Ave, Suite 525
Memphis, TN 38138
Phone: 901.624.0558
Fax: 901.624.8957

Social Circular services are tailored to help you achieve your goals. If you would like to learn more about our offerings and how they can help increase your sales, let us know. We'll be in touch within 24 hours to set up a meeting.